The Market Goes Local
With YorktonDealers.com you get a presence
on the local market, where buyers are.
A recent J.D. Powers study shows that over 80%
of the people shopping for vehicles search the
internet before entering any dealership and
the trends show they search locally
The emphasis on more local search results
reflects an emerging change in how people are
looking things up.
As more homes sign up for high-speed Internet
connections that make it easier to call up Web
pages, people increasingly are turning to
the Internet before the Yellow Pages for
business referrals, said Greg Sterling, who
studies local search for The Kelsey Group.
c|net News. On Wednesday, the Web search
company unveiled Google Local, which
has been tested in the company's research and
development lab for the last 8 months.
"A lot of times when people are looking
for something, they want to do it on a local
level...This is a core search promise,"
said Marissa Mayer, Google's director of consumer
Web products, who helped build the service with
a team of engineers from Google's New York office.
There's no arguing that "local"
is an important aspect of Internet search.
According to the Kelsey Group, local search
makes up 25% of Internet commercial activity
(more than double the previous prognostication
of 10%). Meanwhile, the research firm believes
the market for local paid-search advertising
will reach $2.5 billion by 2008.
With the new features, Google is joining
an accelerating push to become more local. Last week, Yahoo! Inc. introduced a similar
provincial tool, called SmartView, and Verizon
Communications recently overhauled its SuperPages.com
site to deliver more useful local results.
The Printed Edition. The Most Effective
Marketing Tool
Get the most effective available marketing tool
for dealers.
Two weeks shelf life and the ability to presell
customers before they walk in
Put your inventory in the hands of thousands
of families.
It's all about exposure and with The Car Catalog Printed Edition you can target your local
and neighboring market. Customers are walkin
in with it in hand and therefore are presold.
TheCarCatalog.com is
also linked to the internet site therefore promoting
all of our online customers. This form of advertising
is affordable (half the cost of a regular newspaper
page ad, but 3 times the effectivness) and comes
in a know format to car shoppers.
Get ready for this selling machine. TheCarCatalog Printed Edition stands out from the regular
newspaper ads and the shelflife is over 2 weeks
compare to not even a day.
You won't have to re-invent your marketing
every month...just sell
Online Banners and Ads.
Reach more customers and link them directly
to your site or to a results oriented form through
our network of local and community sites.
For pricing and information please contact
yorktondealers.com
is operated by Crossroad Solutions
crsadmin@sasktel.net
Phone (306) 782-2119
Fax (306) 783-5064
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